Streamlining Success: How Creative Freedom Helped Lauren Jackson Align and Elevate Her Business
About Bespoke Beauty & Makeup
With 23 years in the beauty industry and 15 years as a bridal specialist, Lauren Jackson is known for her effortless glam style using HD airbrush makeup. Highly recommended as Bridal MUA of the Year at the UK Hair and Beauty Awards, Lauren enjoys guiding brides on their skincare journey over the months leading up to their big day.
Challenges Before Creative Freedom
Lauren’s admin was “sporadic and paper-based mixed with an iPhone calendar,” which made her business, Bespoke Beauty & Makeup, feel chaotic and unstructured. She needed a better way to organise her work and communicate with clients.
Why Creative Freedom?
Lauren was drawn to Creative Freedom’s features like WedQuarters, inspiration galleries, team member management, the scheduler, quote builder, and invoicing prompts. These tools provided the professional structure she needed.
What have been the benefits and impact?
Though new to the platform, Lauren is gradually integrating Creative Freedom by adding previously booked brides. The app has reduced stress and streamlined her admin, allowing brides to manage their own details and check availability easily.
How has Creative Freedom helped your business?
“Consistency! I was extremely inconsistent, and this has helped me align everything.”
-
Overall thoughts?
“Just so, so helpful.”
-
Any advice for other Bridal HMUAs?
“Don’t for a minute hesitate! It’s everything we have been looking for and more!”
-
Any final thoughts?
“I have loved getting to know my new system, and the team have been super prompt with their help. I’m excited to introduce it to new brides and integrate it into my website.”