How Creative Freedom Gave Rachel Bray the Work-Life Balance She Needed
About Rachel Bray Makeup Artistry
Rachel Bray began her career working for Estée Lauder before starting her own bridal makeup business in 2015. Over the years, she’s developed a style that’s all about natural, soft glam with an emphasis on healthy, radiant skin. Her commitment to creating memorable experiences for her clients helped her win the East Midlands Regional Makeup Artist award in The Wedding Industry Awards.
Challenges Before Creative Freedom
“I was a pen & paper girl and still use a paper diary! But it was difficult to keep everything organised, and finding communications was hard. Setting up automatic guides and having all communications in one place has saved me hours and given me a better work-life balance.”
Why Creative Freedom?
Rachel was frustrated with having to sift through multiple emails and wanted a more streamlined solution for her business, Rachel Bray Makeup Artistry, and her brides. “I got fed up with looking through emails to contact brides, and they must have been too! Now everything is in one place—it's fabulous! Plus, the time saved with automated emails is a game changer.”
What have been the benefits and impact?
Creative Freedom seamlessly fit into Rachel’s routine. “Linking my enquiry form to the system makes sending quotes so much quicker, and I can check availability at a glance.” Having everything automated has drastically reduced stress, allowing Rachel to focus on her business while maintaining a professional and polished experience for her brides.
How has Creative Freedom helped your business?
“The accounts section allows me to see what’s due and when at a glance. I can easily track my payments and know what’s coming in, which has made managing my finances much easier.”
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Overall thoughts?
“Love it! Creative Freedom has completely transformed how I manage my business and communicate with my brides.”
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Any advice for other Bridal HMUAs?
“I started by linking my enquiry form to my website with pricing, making quoting quick and easy. I then added more features as I had time, upgrading my brides' experience step by step.”
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Any final thoughts?
“Creative Freedom has completely taken the stress away. The time I used to spend sending out emails has been given back to me, improving both my business and my personal life. I love that everything is in one place, and I no longer need to worry about missing anything!”