How Creative Freedom Helped Katrina Kelly Grow and Streamline Her Team
About Katrina Kelly Wedding Hair & The Bridal Collective Team
Katrina Kelly is the National Award Winner of TWIA for Bridal Hair Stylist 2024. Specialising in Hollywood waves and radiant makeup, her mission is to enhance every bride’s natural beauty on their wedding day.
As a wedding hair stylist, educator, and leader of a small, hand-picked team of hair and makeup artists, Katrina and her team deliver signature bridal looks across the East of England.
Challenges Before Creative Freedom
As Katrina’s business expanded, she found that the system she was using didn’t fully support her growth. While it had similar features, it wasn’t designed for the bridal beauty industry, requiring her to manually adjust processes to make it work.
“Many parts of the customer journey had to be done manually, which took up precious time. We were ready to find something designed to support our industry specifically, and along came Creative Freedom.”
Why Creative Freedom?
Katrina needed a system that could save time and cater to the specific needs of a team-based bridal business. Creative Freedom stood out because of its industry-specific tools, automation, and streamlined workflows.
“The morning scheduler is genius, and the automated workflows are fantastic. Having all my bride’s information in WedQuarters in one place is amazing.”
What have been the benefits and impact?
With Creative Freedom, Katrina and her team streamlined essential business processes, significantly reducing manual admin work. Morning schedules became fully automated, saving valuable time, while client communication workflows and task automation improved efficiency. Integrating Stripe payments eliminated the need for manual balance reminders, and sending quotes and signing contracts became faster and more seamless than ever.
“No more wasted time sending manual balance reminders or wedding schedules. Sending quotes is the quickest ever once set up, and signing contracts and T&Cs is seamless.”
How has Creative Freedom helped your business?
By removing manual tasks, Katrina’s team could shift focus to business growth. Even her VA’s role transformed, allowing more time for revenue-generating tasks instead of administrative work.
“Having set up Creative Freedom, we’ve been able to shift our VA’s focus to business growth instead of spending time on repetitive manual tasks.”
The system also made growing a team easier, keeping everything organised and accessible in one place.
“It saved us so much time with morning schedules and invoicing. Growing our team has been made so easy with this system, it’s fully designed to support our industry.”
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Overall thoughts?
“There’s no guesswork or juggling to make it work for you, it just does.”
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Any advice for other Bridal HMUAs?
“Watch the tutorials, they are incredibly helpful and usually answer your questions straight away. Test it out and see how it looks from the client’s end.”
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Any final thoughts?
“I just want to say that what you have created is nothing short of incredible. This system is amazing, and I couldn’t work without it. Your support is incredible and unlike anything I’ve received before. Thank you for designing a system that helps us move forward, grow, and build our businesses more efficiently. We’re excited to keep growing with your support!”